Hotel Owners Can Compete And Win
Hotel owners can compete with short-term rental businesses and platforms to stay relevant and increase revenue. Certainly, the competition in the hospitality industry in Nigeria is ever-evolving, leaving Hotels struggling to make profits. Making the right decision and implementing smart strategies is important to staying relevant and raising profits.
Of course, these strategies are effective enough to deliver goals but being consistent is where Hotel owners struggle.
Strategies Hotel owners should adopt
1. Online Booking Platforms
Why own a furnished space in a great location with awesome service but NO online visibility? Honestly, this is where Hotel owners are getting it wrong. Most of the owners believe only in word of mouth and returning customers. Now, don't get me wrong...these are great existing marketing strategies to rely on, especially in the hospitality space. However, listing your properties on an online booking platform like Jupitaar.com would increase visibility and sales. Jupitaar.com would help you reach a larger audience, and attract travelers who are mostly searching for Hotels. How? because our platform was built to simplify bookings with a great customer service approach.
2. Smart Pricing and Promotions to Drive Hotel Bookings
This is a business-focused approach that guarantees competitive pricing. By forecasting, and planning for seasonal periods in the year when you can offer special packages. Please note, that this approach is not only limited to seasonal periods. Hotel owners can tweak prices and give offers to attract existing and new guests. Also, monitoring the latest trends and using it in pricing would increase the occupancy rate.
3. Great Service = Loyal Guests
When businesses focus on improved and consistent customer experience, they increase repeat business opportunities. Not only that, the business would be promoted freely by word of mouth by customers. In the hospitality business like Hotels and Short lets, customer experience should be a priority. Attention to detail from communication, aesthetics, swift response, cleanliness, and thoughtful amenities and partnerships. All of these create a positive experience around your space and overall, increase reviews and word of mouth.
4. Market Your Hotel Online to Stay Visible
Do not underestimate the power of promoting your business online. Ignoring digital marketing could put your business at risk of fizzling out in a few years. Partnering with us at Jupitaar.com gives Hotel owners a huge advantage. Because our digital marketing team works tirelessly to ensure our listings are seen by the right audience. By using social media, search engine optimization (SEO), and online ads to market your Hotel.
5. Expand Your Reach Through Strategic Hotel Partnerships
With strategic partnerships, Hotel owners can expand their reach by partnering with local businesses, influencers, etc. This is an important approach the industry competitors regularly leverage to help maximize reach. However, it is crucial to make findings and negotiate clearly before signing up for any partnerships.
6. High Quality Photos and Videos
Investing in quality pictures and videos to create appealing visuals is a must-do. First impression matters to help customers decide within seconds based on what they see. These appealing visuals display amenities and other details that are decision-makers.
7, Add Local Flavor to Your Guest's Experience
Depending on the location of your Hotel, please make sure to familiarize yourself with the environment in great detail. And then, offer your space along with some interesting local experience packages.
Altogether, these strategies and more would help Hotels stay relevant and competitive in the industry. Thereby maximizing profits and repeat business.
Let Jupitaar Help You Grow Your Hotel Business
At Jupitaar.com, we would help you drive customers into your space and also ensure repeat bookings with our tailored solutions. Partner with us today and watch us turn your space into a money-making haven. Are you ready to turn things around? Kindly contact us today and we would be glad to hear from you.
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